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Mahindra World City, Jaipur launches eco-friendly bicycle sharing services

Partners with Pink Pedals to enable healthy last-mile connectivity within the integrated city

Jaipur, March 19, 2019: Mahindra World City Jaipur Ltd. (MWC Jaipur), a joint venture between Mahindra Lifespace Developers Limited (MLDL) and Rajasthan State Industrial Development and Investment Corporation (RIICO), has introduced bicycle sharing services within its Multi-Product Special Economic Zone. A fleet of 50 cycles is now available at conveniently situated docking stations for shared use by employees and visitors at MWC Jaipur.

Commenting on the initiative, Sanjay Srivastava, Business Head, Mahindra World City, Jaipur & Director, ORIGINS, Ahmedabad said, “MWC Jaipur has a vibrant business ecosystem with 85+ companies signed up across various zones and daily footfall of nearly 25,000 – 30,000 persons. We are delighted to introduce bicycle sharing services as another milestone in our journey of world class sustainable city development. This service will offer all the wellness benefits of seamless intra-city last mile connectivity to users, while ensuring a cleaner & safer transport alternative with reduced emission benefits in the area.”

Pooja Vijay, Founder and Owner, Pink Pedal and Bicycle Mayor of Jaipur, said, “We are delighted to partner with Mahindra World City, Jaipur. The social, environmental and health benefits of urban cycling are today universally established. By implementing public bicycle sharing, MWC Jaipur joins the select group of cities around the world which enjoy numerous benefits of cycle sharing and offer healthier streets and workplace environments.”

Pink Pedals bicycles at MWC Jaipur have been designed for rider safety and comfort. Features include universal design that is compatible with all kinds of clothing, baskets, mudguards, reflectors and LED lights for night riding. The initial phase of the cycle sharing project at MWC Jaipur will enable ‘app-free-riding’ for users, with employees of Pink Pedals available at docking stations to assist riders as required. The number of cycles will thereafter be augmented in phases and an integrated app-based sharing system will be rolled out, basis further requirements and demand.
Established in 2006, MWC Jaipur embodies the philosophy of ‘Livelihood, Living and Life’ and consists of a Multi-Product Special Economic Zone (SEZ), a Domestic Tariff Area (DTA) and planned social & residential infrastructure. The multi-product Special Economic Zone at MWC Jaipur is North India’s largest and Rajasthan’s first operational SEZ. Companies who have already signed up at MWC Jaipur range from small & mid-sized entrepreneur-driven businesses, to large global & Indian corporations. These include Ball Corporation, Deutsche Bank, Gravita, Infosys, Jaipur Crafts, JCB, KnitPro International, Mahindra & Mahindra, Metlife, Perto, Poly Medicure, TTK Healthcare and Yasen Lighting, among others.
MWC Jaipur has established global benchmarks in sustainable urban development and is focused on holistic growth encompassing local communities and the environment. Sustainable urban practices taken up at MWC Jaipur include energy-efficient green buildings, LED street lighting, solar PV rooftops, LED retrofitting, e-rickshaws, urban tree plantation drives, sewage treatment plants (STP), treated water for landscaping, and low-flow fixtures and fittings. MWC Jaipur is the world’s largest project to receive the C40 CPDP Stage 2 certification from C40 Cities - a global benchmark for creating sustainable, carbon positive cities of the future.

About Mahindra Lifespace Developers Limited

Established in 1994, Mahindra Lifespace Developers Limited is the real estate and infrastructure development business of the USD 20.7 billion Mahindra Group, and a pioneer of sustainable urbanisation in India. The Company is committed to transforming India’s urban landscape through its residential developments under the ‘Mahindra Lifespaces’ and ‘Happinest’ brands; and through its integrated cities and industrial clusters under the ‘Mahindra World City’ and ‘Origins by Mahindra World City’ brands.
Mahindra Lifespaces delivers innovative customer-focused solutions that are rooted in a legacy of trust and transparency. The Company’s development footprint spans 24.5 million sq. ft. (2.3 million sq. m.) of completed, ongoing and forthcoming residential projects across seven Indian cities; and over 5000 acres of ongoing and forthcoming projects under development/management at its integrated developments / industrial clusters across four locations.
A pioneer of the green homes movement in India, Mahindra Lifespaces has been ranked 4th in Asia in its category, in the ‘2017 GRESB Real Estate ESG (Environmental, Social and Governance) Assessment’. The Company has also been ranked 22nd amongst India’s great mid-size workplaces – 2018, by the Great Place To Work Institute.

Learn more about Mahindra Lifespaces at www.mahindralifespaces.com

About Mahindra

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

For further enquiries please contact:

Pramuch Goel, General Manager,Group Communications Mahindra Group Tel: +9122 24905943

Email: goel.pramuch@mahindra.com

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