contactDiary Integrated City Industrial Cluster

Mahindra World City, Jaipur launches eco-friendly bicycle sharing services

Partners with Pink Pedals to enable healthy last-mile connectivity within the integrated city Jaipur, March 19, 2019: Mahindra World City Jaipur Ltd. (MWC Jaipur), a joint venture between Mahindra Lifespace Developers Limited (MLDL) and Rajasthan State Industrial Development and Investment Corporation (RIICO), has introduced bicycle sharing services within its Multi-Product Special Economic Zone. A fleet of 50 cycles is now available at conveniently situated docking stations for shared use by employees and visitors at MWC Jaipur.

Pink Pedals bicycles at MWC Jaipur have been designed for rider safety and comfort. Features include universal design that is compatible with all kinds of clothing, baskets, mudguards, reflectors and LED lights for night riding. The initial phase of the cycle sharing project at MWC Jaipur will enable 'app-free-riding' for users, with employees of Pink Pedals available at docking stations to assist riders as required. The number of cycles will thereafter be augmented in phases and an integrated app-based sharing system will be rolled out, basis further requirements and demand.

On the occasion bicycle stunts were performed by a Jaipur based lad Lakshya Jangid who has won several laurels for Jaipur including the MTB Stunt Grand Prix 2017 held in Poland. The adventurous stunts kept everyone glued till the end and gave an adrenaline rush. The stunts set the tempo for an exciting inauguration event.

Commenting on the initiative, Sanjay Srivastava, Business Head, Mahindra World City, Jaipur & Director, ORIGINS, Ahmedabad said, "MWC Jaipur has a vibrant business ecosystem with 85+ companies signed up across various zones and daily footfall of nearly 25,000 - 30,000 persons. We are delighted to introduce bicycle sharing services as another milestone in our journey of world class sustainable city development. This service will offer all the wellness benefits of seamless intra-city last mile connectivity to users, while ensuring a cleaner & safer transport alternative with reduced emission benefits in the area."

Pooja Vijay, Founder and Owner, Pink Pedal and Bicycle Mayor of Jaipur, said, "We are delighted to partner with Mahindra World City, Jaipur. The social, environmental and health benefits of urban cycling are today universally established. By implementing public bicycle sharing, MWC Jaipur joins the select group of cities around the world which enjoy numerous benefits of cycle sharing and offer healthier streets and workplace environments."

MWC Jaipur has established global benchmarks in sustainable urban development and is focused on holistic growth encompassing local communities and the environment. Sustainable urban practices taken up at MWC Jaipur include energy-efficient green buildings, LED street lighting, solar PV rooftops, LED retrofitting, e-rickshaws, urban tree plantation drives, sewage treatment plants (STP), treated water for landscaping, and low-flow fixtures and fittings. MWC Jaipur is the world's largest project to receive the C40 CPDP Stage 2 certification from C40 Cities - a global benchmark for creating sustainable, carbon positive cities of the future.

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