Chennai’s first ever International Hot Air Balloon Festival held at Mahindra World City – concludes with a gala finale
Mahindra World City, Chennai, in association with Tamil Nadu International Balloon Festival (TNIBF) today drew curtains on Chennai’s first-ever hot air balloon festival. The carnival’s grand finale concluded with a felicitation of Maestro Ilaiyaraaja.
Mr. P. Vijayan, Business Head, Mahindra World City, Chennai, said, “It has been a fantastic weekend at Mahindra World City with an overwhelming response to the first ever International Hot Air Balloon Festival in Chennai. The carnival was a grand success, thanks to the untiring efforts of the organising team and to the presence of our esteemed visitors. We are inspired to continue to build on such community experiences at Mahindra World City and towards delivering on our promise of Sooper City, Sooper Life!”
The three-day long event witnessed more than 70000 pax participation wherein more than 2000 individuals took flight in tethered balloon rides, soaring up above the scenic environs of Mahindra World City, Chennai. The dazzling display of glowing hot air balloons continued over all three evenings of the carnival.
One of the key highlights from the event was the felicitation of Maestro llairaja, widely regarded as one of India’s greatest music composers; and a much-respected singer, songwriter, instrumentalist, orchestrator, and lyricist; by the Tamil Nadu Film Producers Council, in the presence of popular celebrities. Furthermore, in addition to the balloon rides, well-known artist Chutti Arvind, Azhar, singer Andrea Jeremiah, director Rajiv Menon, actor G.V. Prakash Kumar and vocalist Haricharan entertained visitors and participants.
150+ stalls at the carnival offered a wide range of fun and exciting activities, along with an assortment of food trucks and pop-up shops for handicrafts, clothes and much more – in other words, a complete family experience. Moreover, an exciting display of supercars and superbikes enthralled passionate auto fans.
- Chennai’s first ever hot air balloon festival held at MWC Chennai
- 13 balloons from 10 different countries
- Business impact
- 300+ enquiries and 25+ confirmed site visits
- 2000 individuals taking flight in secured balloon rides
- Hot Air Balloon Night Glow Show - 150+ Games, Food stalls, Food Trucks & Commercial stalls
- 70000 plus visitors - Andrea’s Concert, Sarvam Thaala Mayam Movie promotion - Felicitation of Global musical legend, Ilayaraja,